INSTALLATION OF AUDIOVISUAL SYSTEMS OF SHOP SERRANO 52 MAN EL CORTE INGLÉS
The building of El Corte Inglés located in Serrano 52, formerly dedicated mainly to books and electronics, was reformed last year to be converted, thanks to its excellent location, in the most exclusive fashion mall of the firm.
The center, now known as “Serrano 52 MAN”, was inaugurated in November 2015 and different audiovisual systems of last generation, specially designed for the center, have been installed in to fit with the requirements of design and image that El Corte Inglés and the Swiss architecture studio Michel Group had jointly planned.
Once inside the store, what is most striking are the 10 m2 LED screens that welcome us on each floor. Thanks to the small distance between pixels, they can reproduce all types of contents, including texts and logos of the signatures of each plant forming a huge digital directory in which they also reproduce exclusively made videos and images to inform the client about the news of the store.
In addition, the client can consult the digital directories, formed by professional monitors with ultrathin frame integrated in different structures according to their location, all custom-made.
Once in the box area, to ease the experience, the customer has tablets in which also the latest news are reproduced.
Throughout the visit by the center, and according to the time zone, the client is accompanied by a special musical thread selected and taken care of to make it pleasant and of high quality. The distribution of the small and discrete speakers complemented with subwoofer strategically placed, create optimum surround sound synchronized with the lighting, and all this is backed by a system of fully renovated public address system complying with the European standard EN54 for evacuation in case of emergency.
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