Last Wednesday we had the pleasure of being part of the AV Audiovisual Integration Technical Conference held at the BITAM Show in Madrid. The topic of debate among the different members of the table, three of them integrators and a manufacturer, turned around the Digital Transformation in the AV field.

Some of the highlights of the day, where most of its members agreed that if we talk about sectors, retail remains the king although increasingly digital transformation affects a greater diversity of them in both the private sector and in the and the growing importance of data measurement technologies to give more information to our customers about user behavior; as well as the importance of turnkey projects.

A very interesting question that was also addressed is how to get the WOW effect today, in a world where people are already used to seeing all kinds of screens. Here of course most agreed on the importance of the content and creativity behind it as a fundamental point, the value of a correct integration of technology within the environment and architecture of each establishment, as well as the delivery of experiences as a differentiating value.

Nuria Ortiz, our Business Development Manager, attended the conference representing Ruybesa’s and shared a table with Miguel Angel Crisenti of Telefónica On the Spot, Gabriel Navarro of Video Center and César Sanz de Philips.

Special thanks to them and our colleagues of AV magazine Integration organizers of the event, for their commitment and professionalism.